After nearly 40 years of pushing the laser show industry forward, Pangolin Laser Systems is taking its next big step. We're proud to announce that Pangolin has merged with Artistry In Motion, a partnership that brings together two companies who share the same obsession: creating unforgettable moments through special effects.
For our customers, the most important thing to know up front is this: nothing about the way you work with Pangolin is changing. Same team, same products, same support, same global locations. What is changing is what we can do with more resources behind us.
What This Means
Pangolin Laser Systems continues to operate as it always has, from the same facility, with the same engineering, sales, and support teams you already know, and have worked with for years.
What Pangolin gains is the backing of a larger group with deep roots in special effects production. Artistry In Motion has spent decades creating "wow" moments for live audiences, and that shared DNA is what made this partnership make sense.
Why Now
From the earliest days of the laser entertainment industry, Pangolin has helped build many of the standards, technologies, and practices the industry relies on today. We were there when laser shows were a novelty, and we're here now that they're a centerpiece of concerts, theme parks, broadcast events, and architectural installations worldwide. Merging with Artistry In Motion helps strengthen our long-term foundation, expands our resources for R&D, and gives our team and our customers a bigger platform to build on. It's a move designed for the next generation of laser and lighting professionals, integrators, and show designers.
What We’re Excited About
Being part of a larger group unlocks even more potential:
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Accelerated R&D: More engineering bandwidth means faster development of the next generation of lasers, control hardware, software, and safety systems.
- Improved logistics: Shared warehousing and shipping infrastructure will get product to customers and dealers faster.
- A broader special-effects toolkit: Pangolin customers now sit inside a group that touches the wider world of show production, opening collaboration opportunities that didn't exist before.
- Long-term stability: A larger organization means Pangolin's technology, support, and community are built to last for decades to come.
What Isn't Changing
We want to be very clear about this part, because we know it's what matters most:
- The Pangolin brand, name, and products continue exactly as they are.
- Your existing software licenses, hardware, and warranties remain fully supported.
- Your reseller and direct customer relationships continue with the same people.
- Our commitment to laser safety, FDA compliance, and the standards we've championed for four decades is unchanged.
- The Pangolin community is here to stay, from our exhibitions and trainings to our conferences, support forums, and the long-standing relationships we've built over decades.
A Note From William R. Benner, Jr.
"Pangolin's mission has always been to put the best possible tools in the hands of our customers, and to make sure those tools — and the people who use them — are supported for the long haul. Joining the Artistry in Motion Group is how we make that mission durable for the next generation. I'm continuing to lead the development team; our group will remain intact. We have more capability behind us than ever before. We're excited about what's next, and we're grateful to the customers, and partners who got us here."
A Note From Justin Perry
"This partnership represents an extraordinary opportunity for our industry. Lasers and special effects have come a long way, but we are still only scratching the surface of what's possible and merging with Artistry In Motion positions Pangolin to lead what comes next.
Together, we are doubling down on the three commitments that have always defined this company.
Research and development. We have a roadmap of new hardware, software, and control technology, and this partnership allows us to build it faster, bolder, and at a scale we could not have reached alone.
Support. Every customer who picks up a Pangolin product, whether it is their first laser projector or one of many, deserves a team that answers the phone, understands their setup, and helps them get the show out the door. That standard is not negotiable.
Customer service and satisfaction. In this industry, a reputation is only as good as the last show your gear ran. We intend to earn that reputation every single day, on every install, for every client.
This is the strongest foundation Pangolin has ever stood on, and I could not be more confident in where we are headed. To our customers, dealers, and partners around the world: thank you for trusting us with your shows. We are just getting started."
Looking Ahead
We've got new products in the pipeline, fresh ideas we're ready to invest in, and a renewed energy that comes with a new chapter. The same team that's served you for years is here, now with more behind them. We can't wait to show you what's coming.
If you have questions, your usual Pangolin contact is the best place to start, and they'll have answers ready. And if questions or interest exists in products from Artistry in Motion, reach out to our team directly and they will make a formal introduction to the team there.
As always, thank you for being part of the Pangolin family, and joining us on this next chapter.
Learn More about Artistry In Motion: https://artistryinmotion.com/
